The ability to place, track, target, report, and most importantly execute product strategy depends on the present state of advertising technology, privacy, law, and the global environment. The internet and the numerous ad-buying platforms are a complex network of constantly changing pieces that demand our complete attention.

Media planning and media execution - both are necessary. Great execution and strategy must work together. You can have the best strategy in the world, but it will be useless if it isn't executed flawlessly. You'll need different skill sets, resources, and technology. When drafting contracts, formulating strategies, creating goals, and selecting partners, it is critical to consider every possible angle.

• Finding the topic gaps you need to fill by mapping your existing content to your products/services

• Identifying your content competitors (who are typically distinct from your product competitors), studying their techniques, and determining how to outperform them.

• Creating a comprehensive content strategy that guides potential clients through the decision-making process.

• Incorporating conversion-oriented content in addition to organic traffic—after all, what good are pageviews if they don't result in revenue?

• How to renew evergreen sites so you may optimize the traffic potential of your content and get off the "content generation" treadmill

• Assisting you with the setup of analytics and reporting procedures

• You'll discover what to measure, how to measure it, and when to measure it.

This is exactly the type of work I've done for dozens of agencies and brands on many different projects.